The call at seven that reaches voicemail is a job gone by morning. The film shows the target - first reply in under a minute.
What is that costing you?
Remote nationwide · On-site in Southwest Florida
Everyone’s using AI. Almost nobody’s using it on purpose.
Deciding what it’s for is the hard part. Not the building. Find out what using AI on purpose looks like.
Who we build for
Pick your industry.
The leak looks different in each one. Pick yours.
Contractors & tradesTrades
Professional practicesPractices
Multi-location operatorsOperators
ManufacturersManufacturers
New patients and clients decide fast. The seven-o’clock caller who reached voicemail called someone else by morning.
What is that costing you?
Growth usually means another admin hire. The film shows the other way - intake as one system, and the hire you don’t make.
What is that costing you?
An RFQ that sits a week goes elsewhere. The film shows the target - two days on every quote, not nine.
What is that costing you?
Websites · AI assistants · Intake automation · Internal tools · On-premises AI
The whole thing, in 98 seconds
One night, one missed call, and what it cost.
If none of the four sounded like you, this is the argument in full - what “on purpose” actually means, and what we measure.
Current, as of this month
31sites live and maintained
13assistants in production
97median mobile speed score
0client-facing incidents
Recent work
HVAC contractor · Englewood, FL · 11 employees
Their phone number couldn't be tapped on a phone. For six years.
A single line of code in their template told mobile browsers not to turn phone numbers into links. Nobody had looked. The fix took an afternoon.
7.4→0.9sMobile load
31→98Speed score
0→9Area pages
41/moAnswered
Client asked not to be named. Measured before, and 60 days after.
How it works
Three steps. You approve each one before the next.
Step one
We measure
A written assessment of what's costing you money right now, with the numbers behind each finding. Yours to keep whether or not you hire us.
Step two
We build
Fixed scope, fixed price, a date. You watch it happen on a live preview link, not in a status email.
Step three
We run it
Maintenance, updates, and a one-page monthly report. Cancel any month. You own the code and the accounts.
Pricing
Every engagement, on one scale.
Where you land depends on scope, and we won't quote before seeing the actual work. But you shouldn't need a call to learn the order of magnitude. * marks engagements with an ongoing monthly - open the row to see it.
Assessment A document you keep, whether or not you hire us. $500$1.5k
What's included
- Measured audit of your current site, with screenshots
- Findings translated into what each one costs you
- A prioritized list of what we'd fix first
- Yours to keep, or to hand to another vendor
Monthly
None
Timeline
3–5 days
AI assistant only* Answers the 9pm call from what you already publish. $750$2k
What's included
- Knowledge base built from your public information, approved by you line by line
- Guardrails: no firm quotes, no appointments, no DIY advice
- Adversarial test results, written down and handed over
- Escalation to your phone or form when it doesn't know
Monthly
$50–150
Timeline
1–2 weeks
Handover - we train you, then step back No monthly at all, once you own it. $1.5k$3k
What's included
- Written documentation for your exact setup
- Screen recordings of the two or three edits you'll make most
- A live working session with whoever will own it
- 30 days to ask anything
- Every account and the code, in your name
Monthly
None
Timeline
1–2 weeks
Website only Rebuilt fast and findable. The assistant can come later. $2k$5k
What's included
- The $500–1,500 assessment, included rather than on top
- Rebuilt page by page on a stack that opens fast on a phone
- Tap-to-call, structured data, titles and descriptions done properly
- You watch it happen on a live preview link, not in a status email
- Handed over working, with the keys
Worth knowing
Where you land in the range is scope: page count, content state, and what has to migrate. Add the assistant while we’re in the code and it’s quoted as one job.
Website + assistant* A phone that actually rings. $3k$8k
What's included
- Full rebuild, mobile-first, tap-to-call everywhere
- A page per service and per town you actually serve
- Structured data so search engines know what you do
- The assistant itself, included
- Handoff doc and a screen recording of the two edits you'll make most
Monthly
$150–400
Timeline
3–5 weeks
Intake automation* Hours back at the front desk, every week. $3k$8k
What's included
- Qualification before a call reaches your staff
- Routing into the system you already use
- Nothing stored on our side - it hands off to your form or inbox
- Written data-handling summary for your compliance file
Monthly
$300–800
Timeline
3–6 weeks
Internal tool / custom app* A hire you didn't have to make. $12k$50k
What's included
- Usually replaces the spreadsheet the company quietly depends on
- Built on standard tooling - any developer can take it over
- Data in a database you own
- Training for the people who'll use it daily
Monthly
$500–2k
Timeline
6–14 weeks
On-premises AI* Your data never leaves the building. $15k$60k
What's included
- Hardware specified, installed, and left in your building
- Quoting, spec search, or knowledge capture - scoped to one use first
- Data residency stated in writing, in the agreement
- Monitoring, updates, and a named person to call
Monthly
$1k–4k
Timeline
8–16 weeks
Not on the scale
E-commerce stores, social media management, paid ad management, logos - and any work where the numbers don’t support it. We’ll tell you up front, and tell you who’s good at it.
Talk to us
Send us your website. We'll send back what we find.
No pitch deck, no discovery call to book a discovery call. You get a written assessment with real numbers, and you keep it either way.
Or email [email protected] - a person answers. And if there’s something you’d build if you could, one sentence of it is enough.