What is that costing you?
Every one of those is a job you didn’t know you were losing.
See the work →Remote nationwide · On-site in Southwest Florida
Everyone’s using AI. Almost nobody’s using it on purpose.
Deciding what it’s for is the hard part. Not the building.
Pick your industry.
What is that costing you?
The seven-o’clock caller who reached voicemail called someone else by morning.
See the work →What is that costing you?
One hire you didn’t have to make, against a one-time build.
See the work →What is that costing you?
Seven days back on every quote, on bids that used to go elsewhere.
See the work →Websites · AI assistants · Intake automation · Internal tools · On-premises AI
None of those?
Tell us what you’d build if you could.
Those four are problems we already know how to measure. Yours might not be one of them, and that’s fine - most of the interesting work starts as something nobody has built yet.
You’ll get a straight answer, usually same day: whether it’s possible, roughly what it would take, and honestly whether we think it’s worth doing. Sometimes the answer is no, or “yes, but not by us”. We’ll say which.
Where we’d stop you
- Anything that needs to be right every time. Dosing, safety cutoffs, structural calculations. We won’t put a language model between you and a liability.
- Replacing a person who is the product. If clients buy your judgement, automating it dilutes what they’re paying for.
- Anything already solved by software you can buy. We’ll name the product and stop there.
- Work where the numbers don’t support it. If a build costs more than the problem, we’ll show you the arithmetic.
The whole thing, in 98 seconds
One night, one missed call, and what it cost.
If none of the four sounded like you, this is the argument in full - what “on purpose” actually means, and what we measure.
Current, as of this month
31sites live and maintained
13assistants in production
97median mobile speed score
0client-facing incidents
Scope
What we don't do.
Worth saying up front so you don't spend a call finding out. If you need these, we'll tell you who's good at them.
- E-commerce stores. Shopify does it better.
- Social media management. Not a fit for how we work.
- Paid ad management. We'll build the landing page. Someone else should run the spend.
- Logos and brand identity. We'll work with whatever you have.
- Work where the numbers don't support it. Small average job, low volume, no marketing spend - a website won't pay for itself. We'll say so rather than take the money.
Recent work
HVAC contractor · Englewood, FL · 11 employees
Their phone number couldn't be tapped on a phone. For six years.
A single line of code in their template told mobile browsers not to turn phone numbers into links. Nobody had looked. The fix took an afternoon.
7.4→0.9sMobile load
31→98Speed score
0→9Area pages
41/moAnswered
Client asked not to be named. Measured before, and 60 days after.
How it works
Three steps. You approve each one before the next.
Step one
We measure
A written assessment of what's costing you money right now, with the numbers behind each finding. Yours to keep whether or not you hire us.
Step two
We build
Fixed scope, fixed price, a date. You watch it happen on a live preview link, not in a status email.
Step three
We run it
Maintenance, updates, and a one-page monthly report. Cancel any month. You own the code and the accounts.
Free tools
Three scans. Ninety seconds. No email.
Your website, read line by line. Your Google listing, checked the way a customer sees it. And whether AI search can find you at all - most sites have never been tested for that.
For reference - this page, on your device
7.4s → 0.8s to load
7.4s is the median across 20 local contractor sites we measured. The green figure is this page, timed on your connection just now.
Pricing
Every engagement, on one scale.
Where you land depends on scope, and we won't quote before seeing the actual work. But you shouldn't need a call to learn the order of magnitude. * marks engagements with an ongoing monthly - open the row to see it.
Assessment A document you keep, whether or not you hire us. $500$1.5k
What's included
- Measured audit of your current site, with screenshots
- Findings translated into what each one costs you
- A prioritized list of what we'd fix first
- Yours to keep, or to hand to another vendor
Monthly
None
Timeline
3–5 days
AI assistant only* Answers the 9pm call from what you already publish. $750$2k
What's included
- Knowledge base built from your public information, approved by you line by line
- Guardrails: no firm quotes, no appointments, no DIY advice
- Adversarial test results, written down and handed over
- Escalation to your phone or form when it doesn't know
Monthly
$50–150
Timeline
1–2 weeks
Handover - we train you, then step back No monthly at all, once you own it. $1.5k$3k
What's included
- Written documentation for your exact setup
- Screen recordings of the two or three edits you'll make most
- A live working session with whoever will own it
- 30 days to ask anything
- Every account and the code, in your name
Monthly
None
Timeline
1–2 weeks
Website + assistant* A phone that actually rings. $3k$8k
What's included
- Full rebuild, mobile-first, tap-to-call everywhere
- A page per service and per town you actually serve
- Structured data so search engines know what you do
- The assistant itself, included
- Handoff doc and a screen recording of the two edits you'll make most
Monthly
$150–400
Timeline
3–5 weeks
Intake automation* Hours back at the front desk, every week. $3k$8k
What's included
- Qualification before a call reaches your staff
- Routing into the system you already use
- Nothing stored on our side - it hands off to your form or inbox
- Written data-handling summary for your compliance file
Monthly
$300–800
Timeline
3–6 weeks
Internal tool / custom app* A hire you didn't have to make. $12k$50k
What's included
- Usually replaces the spreadsheet the company quietly depends on
- Built on standard tooling - any developer can take it over
- Data in a database you own
- Training for the people who'll use it daily
Monthly
$500–2k
Timeline
6–14 weeks
On-premises AI* Your data never leaves the building. $15k$60k
What's included
- Hardware specified, installed, and left in your building
- Quoting, spec search, or knowledge capture - scoped to one use first
- Data residency stated in writing, in the agreement
- Monitoring, updates, and a named person to call
Monthly
$1k–4k
Timeline
8–16 weeks
Talk to us
Send us your website. We'll send back what we find.
No pitch deck, no discovery call to book a discovery call. You get a written assessment with real numbers, and you keep it either way.
Or email [email protected] - a person answers.